IronFX has continued its rebranding effort after launching the FXGiants brand in Australia earlier this year. The brand of the Cyprus based company has suffered greatly in recent quarters due to multiple complaints around online forums alleging that the firm has been withholding withdrawal requests.
IronFX started the preparation for launching another brand last year. As first reported by Finance Magnates, the firm renamed its U.K. based subsidiary to 8SAFE UK Limited. At the time a company spokesperson shared with our reporters that the name change was purely a legal one and did not affect the operating companies that will continue being branded as IronFX.
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While IronFX UK did indeed continue operating under the newly renamed subsidiary, the company has also launched fxgiants.co.uk. This is the second website of the company under the FXGiants brand and the second brand operating under the UK subsidiary 8SAFE UK Limited.
The company has also worked to secure a couple of other brands. Back in January this year, Finance Magnates reported on the new trademark registrations pertaining to IronFX which at the time included among others, FXGiants and OptionTitans.
The Australian subsidiary of IronFX, which was recently acquired by a firm called Nukkleus, and which is listed as a pink sheet stock on OTC Markets in the U.S., has been operating since February this year.
IronFX transferred the ownership of its Australian Securities and Investments Commission (ASIC) regulated subsidiary to an offshore entity incorporated in the British Virgin Islands (BVI) named GVS Limited.
The launch of the U.K. website operating under the brand FXGiants signals a broader push for the firm to diversify its brand portfolio which is consolidated under Nukkleus. The brand name FXGiants was specifically mentioned in the agreement between IronFX Global and the OTC Markets listed firm.
News source: Financial Magnates